They are young: Nearly two thirds (62%) are aged 44 or under. 36% are millennials.
They have disposable income: 72% earn more than $100k. 24% earn over $160k. 69% live in a doorman building.
They eat & drink out. A lot: 61% eat out in restaurants a few times a week, or more. 40% go out to a bar twice a week, or more.
Like a lot of New Yorkers, they move often: 31% are thinking of moving in the next year or so. (But 46% plan to stay in the neighborhood)
They love to see shows: 62% go to the theatre at least every 2 months. 32% once a month or more.
They retain the magazine: 68% keep the magazine for a month or longer