THE SMART CHOICE
At a time of digital overload, privacy concerns and ad fraud, print is the part of the marketing mix to build trust, authenticity and meaningful connection.
THE STRATEGIC CHOICE
Print reaches deeper and is stickier. Reading in print is a more focused, premium and tactile experience - with greater impact, retention and recall.
“I try to pass it on! Last month I accidentally got on a downtown train at 34th Street & was so engrossed I made it to Jay Street before realizing my error! The woman beside me was laughing. She wanted to know what I was reading that was so interesting!”
OUR READERS - BY THE NUMBERS
Eat Out 61%
They are young: Nearly two thirds (62%) are aged 44 or under. 36% are millenials.
They have disposable income: 72% earn more than $100k. 24% earn over $160k. 69% live in a doorman building.
Like a lot of New Yorkers, they move often: 31% are thinking of moving in the next year or so. (But 46% plan to stay in the neighborhood)
They eat & drink out. A lot: 61% eat out in restaurants a few times a week, or more. 40% go out to a bar twice a week, or more.
They love to see shows: 62% go to the theatre at least every 2 months. 32% once a month or more.
They are loyal to W42ST: 78% read the magazine every month
They retain the magazine: 68% keep the magazine for a month or longer
W42ST is not like any other media.
We offer In-Home advertising!
Our readers live, work & play in Hell’s Kitchen. Nearly two thirds of our readers are under the age of 44. We are able to connect you to a young, urban audience whilst having the credibility and authenticity of a high-quality print publication.